LANG recognizes the significant difference between sponsorships and partnerships. Where sponsorships are traditionally unilateral relationships between a corporation and property, partnerships are dynamic interactive relationships between multiple parties. Typically, corporations and properties talk between themselves when developing and activating sponsorships and neglect to address consumer needs and interests.

Our Competitive Advantage:

• The depth and length of our experience makes us unique

• We recognize the need in today’s marketplace to shift from sponsorships to partnerships

• We are able to engage the mass audience through our unique ability to tie relevant messaging to effective mediums

• We assist corporations and properties in aligning their programming, assets and messaging with consumer interests

• We help corporations, properties and agencies develop partnerships to the benefit of all parties

• In a volatile industry, we have played a primary role in a number of historical milestones in partnership marketing for four decades