Where Sponsorships are traditionally unilateral relationships between a corporation and a property, Partnerships are dynamic interactive relationships between multiple parties. Typically in sponsorship, corporations and properties talk among themselves when developing and activating partnerships. They generally tend to neglect the Consumer's needs and interests. As a result, Sponsorships are often not relevant to the Consumer.

LANG relies on its extensive network of contacts to continuously develop new and innovative partnerships that work to the benefit of all involved parties. Our alliances with properties, corporations and agencies allow us to maximize potential partnership opportunities.

01. Know the Consumer.
02. Understand the Property’s Assets.
03. Understand the Corporate Business Objectives.
04. Utilize Existing Relationships.
05. Initial partnership ideation
06. Reengineer partnership based on partners’ feedback
07. Negotiate partnership
08. Execution of the partnership by both the corporation and the property
09. Measure the return on investment
10. Renegotiate the partnership in light of what was learned in year one