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Good to Great and the Social Sectors: A Monograph to Accompany Good to Great

June 26th, 2009 | by Chris Lang

After questions were raised by leaders in the social sector regarding the application of Good to Great stages and principles within their organizations, Collins completed a monograph to accompany the original Good to Great.

Based on over 100 interviews and workshops with social sector leaders, Collins has made modifications to some of his Good to Great principles. Collins works through the stages that lead to great organizations in the social sector – from Disciplined People, to Disciplined Thought, to Disciplined Action and finally to Building Greatness to Last.
A fantastic read for anyone in or working with organizations in the social sector..

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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It

June 26th, 2009 | by Chris Lang

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think Management minds are not on the same wavelength as marketing minds. On the Management side: Most CEOs are left brain dominant and need to be supported by facts, figures and market data. Management’s problem lies in difficulty in applying ideas, not in the ideas themselves. Marketing ideas are conceptually difficult for left brain thinkers because they contradict common sense.

On the Marketing side: Marketers are right brain dominant and make decisions by gut instinct with no supporting evidence. Marketing people need to sell an idea to managers in their terms, not in marketing terms. Marketing people should think conceptually but present their ideas to management through analogies buttressed by logical, analytical explanations.

The authors use some of the most well-known brands and products to illustrate why some brands succeed and others fail. They argue that in order to succeed, managers must think like marketers and vice-versa.

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