Founded in 1968 by Chris Lang, LANG Marketing Network (formerly LANG & Associates) has built a solid reputation in the partnership marketing industry. We rely on our extensive network of contacts to continuously develop new and innovative partnerships that work to the benefit of all involved parties. Our alliances with properties, corporations and agencies allow us to fully maximize potential partnership opportunities.

The team at LANG Marketing Network has a long-established position in sponsorship marketing in Canada. In partnership with our clients, we have participated in the growth of sponsorships as a key marketing tool in overall marketing programs and budgets.

The principal reason for this growth is that a properly constructed and executed sponsor partnership can deliver measurable return on investment. Sponsorships have evolved from simple signage and rink boards to sophisticated partnership agreements which deliver value beyond brand exposure and the exchange of monetary assets between the parties.

Our vision is simply that sponsorships are about value creation. Sponsorships are about partners bringing together different assets and strategically aligning them in a manner that creates new value and a win-win proposition for both parties. Sponsorship investments have the potential to deliver true measurable value.